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Digital Adoption Digital Transformation

Examples of Digital Adoption Across Industries

How does digital adoption across industries look like in practice? Isn’t it interesting to see how the transformation takes place in various aspects of today’s business? 

In this post, let us take a tour of different industries, and let us see how digital adoption impacts the way they operate. Aim to see and learn, for instance, how customer and employee relations improve through digital adoption.

Digital Adoption Across Industries: DX in Real-Life Practice

1. Marketing

Through digital adoption, the marketing industry can reach more target markets with lesser costs. For instance, today, digital media is more widely used in marketing. This is why digital marketing strategies are getting more notice today than ever.

More Quality Leads

As a result, more quality leads are generated through digital campaigns. Through digital marketing, marketing initiatives can be more specified and targeted. Thus, leading you as a business to its customers closer. This can range from newcomers to your brand or to your longtime brand loyalists. 

Cost-Effective 

In addition, digital marketing is way cheaper than analog way. Digital marketing, for instance, like email marketing campaigns and social media ads, excuses you from the print-and-mail campaigns. 

Better Marketing Strategies Through Data & Analytics

Besides, automation also helps pave the way for the easy generation of data and analytics. As a result, businesses can now make better decisions in shaping marketing strategies through data.

2. Sales

One good touchpoint of digital adoption is marketing and sales is data. 

To generate better sales, leaders should be redefining how they deal with data. Gathering, storing, and understanding data, for instance, are all vital keys in the process. This may include understanding your customers from the very marketing stage to the purchasing phase. All of these deal with understanding data.

CRM Tools Improving Customer Relations

Adopting customer relations management (CRM) tools in business is an ultimate helpful key in better data management. Not only does it centralizes the data you gather from your customers. But CRM tools can also help you deal with your customers more personally. 

Understand Sales Performance More Efficiently

Artificial intelligence (AI) can also be used in mining helpful marketplace & sales history information. For instance, it can look through sales patterns, correlations, and anomalies. 

Automating these insights can better help the sales team remain competitive. Thus, better help you drive decisions in improving sales through data. 

3. Service

Digital adoption also primarily impacts the providing of services. It enhances the delivery of it but also meeting the customers’ demand for it.

Everything is a Swipe or Tap Away

Looking for a cab? Or maybe you are craving that favorite pizza? With businesses embracing digital adoption, availing their services is only a swipe or tap away. Personalizing customer experience through these digital technologies increases customer engagement with brands. By doing so, brand loyalty and more product discoveries result.

Social Media Answers

Lastly, social media becomes every business’ best friend. Through the platform, brands can meet their customers more casually and engaginglySocial media enhances the delivery of e-commerce across the market. Besides, what appeals is that social media can generate organic engagements, aside from the paid ads.

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CIO Digital Adoption

Business Industry Digital Adoption in COVID-19

Digital adoption in COVID-19 has been both challenging and rewarding. Never has been the world ever been too connected on the cloud. In fact, a modern-day miracle of launching the business industry 5 years ahead took place in a space of only 8 weeks. All of these happened so rapidly in the time of the COVID era.

The pandemic has taught us to learn to live life in a different light. The world collapsed in a matter of a glance, and no one is too ready. However, with digital adoption, businesses and industries managed to thrive.

A CEO of a large tech company once said, “we are witnessing what will surely be remembered as a historic deployment of remote work and digital access to services across every domain.”

Those words prove true for all of us. Never before have we seen a major historical change that took place in all corners of the earth.

In this post, let us review the ways the COVID-19 pandemic has driven digital adoption in the business industry. You may as well recall the efforts you and your organization have done to adapt. For sure, the lessons are clearer now. With the history behind us, we can create a better future ahead of us.

Business Industry Digital Adoption in COVID-19

So here are three major ways in which the COVID-19 pandemic pushed the digital adoption game in the business industry.

1. Work-from-home (WFM) & Remote Working

In the wake of the pandemic, offices were forced to move remotely overnight. This is something no one in the industry ever predicted to happen.

On the other hand, this has not been the case for some who have adopted digitalization long before COVID-19 began. For instance, a company that stopped using email for 4 years already says that moving remotely “was not that much of a journey”.

Each company has its own story in the COVID-19 era. But to most, this is a grand massive change. Some are coping well, while some are continually struggling.

For instance, along with the comforts of working remotely comes the challenges. These include the following:

2. Internal Digital Channels

Adopting internal digital channels help many in thriving the remote work setup. Digital tools are of prime benefit in fulfilling internal communications and databases.

You may be now getting more familiar with the following tools, for instance:

  • Zoom
  • Google Meet
  • Slack
  • Microsoft Teams
  • DocuSign
  • EmploymentHero
  • Trello

Through this, the remote life has been not that lonely. Teammates can still communicate and see each other, though virtually. Thus making these tools more of a necessity.

3. Change of Customer Behaviours

Along with the change is the change in customer behavior. Since the market is not going out that much to purchase and see things, the marketing industry is making its way through effective e-commerce.

Digital marketing services are increasing in demand. This is to ensure that their digital channels are engaging their customers right. Thus, helping them not to bury themselves over their competitors.