Digital Transformation: Full Definition 2020

Let’s define digital transformation. Have you heard of this term before? What does it mean in today’s business scene? Does it play any important roles?

In today’s commerce, digital adaptation has become more and more crucial. This is to keep your business afloat and keep customers coming.

But how do you define digital transformation? Why is it important? And what elements do companies need to consider to apply this?

Then, read on to know more.

Let’s Define Digital Transformation

Digital transformation is the reimagining of a traditional business in this digital age. Making it transform into digital-friendly.

Meaning, it’s the use of digital technology in every part of a business. This means creating new or adjusting existing parts. Such as:

  • business processes
  • company culture
  • customer experiences

Thus, changing how a business operates and deliver value to its customers. This is to meet the always-changing business and market requirements.

Sometimes, this means a company needs to change a long-lived business process. So that they can move into more efficient new practices that will benefit them in the long run.

But, new companies need not start the traditional way and transform later on. They can start being digital from the get-go.

It’s more beneficial for them to start thinking, planning, and building digitally. This is important so that their business can be future-proof.

Then, digital transformation changes traditional business roles such as:

  • sales
  • marketing
  • customer service

But, digital transformation always starts and ends with customers. Thus, businesses must change the way they deal with customers. Of course, with digital technology on their side.

Why Digital Transformation?

Why is digital transformation important?

First, to survive.

In this modern age, being stuck in the traditional business doesn’t sound good. A company’s ability to adapt to this always-changing market is critical.

It’s because many factors may change the business scene. These may include:

  • supply chain disruptions
  • time to market pressures
  • rapidly changing customer expectations

Then, how do they survive with digital transformation?

Businesses looked at what’s the potential of their technology. They also look at how they can adapt their business and processes. So that they can take full advantage of their tech investments.

Further, they improved their customer service with the help of these technologies. For one, it was customers who will come and find businesses.

But today, companies are one click away. And much better, companies are the ones approaching each customer. Social media is one easy way to do that. These things are possible:

  • advertising
  • marketing
  • sales
  • customer service
  • after-sales service

But, is there a framework for digital transformation? If so, what is it?

Framework

Digital transformation has a framework. But it is different for each company. Because they have their business model, challenges, and demands.

But, there are common themes each business can relate to. These frameworks or elements are:

  • Customer Experience
  • Operational Agility
  • Culture and Leadership
  • Workforce Enablement
  • Digital Technology Integration

Businesses can take a look at these elements and how they put this in place. If they can see which areas they can improve, then why not take the step?

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