Do you want to know the facts about digital adoption by industry? If so, this article is worth reading for you. Read on to learn more.
Facts About Digital Adoption by Industry
There are many reasons why businesses are shifting to digital platforms to promote their products. It is because digital marketing can give them more exposure to the public.
Here are some of the major reasons why more and more companies are shifting to digital marketing:
- You can target your audience easily.
- It is cheap when you compare it with traditional marketing.
- It is highly effective when you compare it with traditional marketing.
- Also, it is easier to track ROI
- You can measure the success of your marketing campaigns easily.
However, it is not easy for brands to adopt digital marketing. Some companies are still struggling to adapt to the strategies that are used in digital marketing.
Some obstacles can prevent brands from adopting digital marketing strategies.
Fears of change are the major problem that most companies have.
They are afraid that they will lose customers if they shift to digital platforms.
However, below are some of the facts about digital adoption by industry:
Examples of Industry
Small businesses account for 45% of total companies in the US. However, these businesses only account for 32% of all online sales. This shows that small businesses do not utilize the benefits of digital marketing as much as large companies do.
The manufacturing industry has one of the highest rates of adoption when it comes to digital marketing. This is because manufacturing companies tend to produce more goods regularly. Therefore, they need to spread their products out to more buyers and consumers through digital marketing channels like social media and search engine optimization.
The retail sector is one of the most successful industries when it comes to adopting digital marketing strategies. The retail industry has shifted more than $6 billion of its budget into digital marketing over the last few years.
Hospitality companies tend to rely more on traditional methods than other industries do. However, it doesn’t mean that hospitality companies don’t use digital platforms at all.
Technology is one of the major sectors that rely on digital platforms for their advertising and promotional needs.
As the financial sector relies heavily on digital marketing, more companies are making changes to their strategies. With these facts about digital adoption by industry, you will know what the best way to market your brand is.
The education sector has been slow in adopting changes in its marketing strategies. This is because most schools still rely on traditional methods of advertising. However, this is expected to change in the next few years with the rise in students using digital platforms for research and study materials.
Fast Food Industry
Fast food restaurants have been using traditional methods of advertising instead of using digital marketing methods. This is because they need a lot of capital for their operations and want to reach a wide audience. However, fast food brands recognize that they need a digital presence to stay competitive.