Culture is the key to driving digital transformation successfully. Companies nowadays use digital technologies for innovations. But it won’t stand relying on technology alone. That is why a strong digital culture must be created.
A Digital Culture Is Essential
A digital culture is important because it can:
- Enable people to deliver faster results
- It also attracts and takes on better talents
- And also, any organizations that ignore culture may fail in their transformation process
According to a study of about 40 digital transformations. Companies focusing on culture were more likely to achieve breakthrough performance.
Key Imperatives In Nurturing Digital Culture
- Look outside and not on the inside
- The prize delegation over control
- Fire up boldness over caution
- Have more actions and less planning
- Value more collaborations over individual efforts
Tools For Driving Digital Transformation
Clarity And Commitment
Prioritizing digital strategic management is the key. Digital investment in one part of the business that often requires cross-financing.
By incorporating digital success metrics into business-unit goals. You can ensure cross-functional alignment and commitment.
Learning And Growth Culture
Digital puts organizations under pressure. While learning and at the same time delivering growth.
One company president points out the importance of unlearning old practices. But learning new skills and finding new ways of creating value.
And digital transformation might be a great test. A test about how an organization’s culture supports its people in that effort.
Workplace Of The Future
Digital affects organizations in many ways. And often in an unexpected manner. Also, creating the workplace of the future means planning for a dynamic future state. It may begin with transitioning to flexible and scalable resource models.
Even with investing in digital skills development. And also modeling future workplace scenarios. Wherein technology and talent augment each other in deeper ways.
A Digital Portfolio
Most organizations today have websites, mobile apps, or even established social media presence. And these were examples of digital assets for them to stay relevant.
For some companies, it’s more profitable. But for some, the question remains: “ What is the right digital/physical mix for your business?”
So, Continuous research and development will result in cutting-edge personalization.
The Digital Backbone
The organization’s backbone refers to its infrastructure, systems, and processes. Also, leaders must take a comprehensive view of the company’s readiness to support that.
The leadership challenge is to ensure the continuity of the business. While switching the critical business infrastructure.
The Digital Marketplace
Modern and new technologies tend to disrupt the regulatory, technical, and commercial environment. Thus it creates a high level of volatility, uncertainty, and change.
Brave leadership, foresight, and speed are essential in participating in the digital economy. Also, competitiveness and profitability can be determined. Through deciding when and how to enter the digital marketplace.
Market leaders tend to take key positions. And also shapes the economy. Technology development cycles shrink and tech-biased Millennials drive consumption and business decisions. Thus the industry will be encouraged to continue digitizing.
Also, a longer-term view will shift the focus to build the critical capabilities needed to thrive in the digital economy. Which so many companies lack today.
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