How can you conduct an effective digital transformation workshop?
Why Digital Transformation?
Digital transformation’s prime purpose is to improve business efficiency. An efficient business goes a long way. It affects how the organization operates. It also impacts the delivery of customer service. Not to mention how an efficient business fosters positivity in the workplace. Thus, efficient business flow benefits both the business and its customers.
How Does Efficiency Relate With Digital Transformation?
Digital transformation blends technology into different business aspects. This is how it brings forth the change or transformation. Because of technology, a business can expedite operations. Also, because of technology, you can gain a better understanding of the market.
Because digital transformation also brings forth analytics. As a result, a business can gain more information about its market. This also results in better decision making.
In addition, the market today is increasing in its demands. Not to mention that most businesses today shift into digital. So if you settle for what’s traditional, you surely are missing out. As a result, you may not deliver efficient operations as others do. You may not be competent enough in the industry. For some who did, they allowed themselves into obsolescence.
Why Conduct A Digital Transformation Workshop?
A workshop is necessary to ‘redesign’ thinking. Many established businesses stick to traditional operations. But a cause may be due to a lack of knowledge about digital transformation.
So a workshop may help these executives gain the ‘digital mindset’. This sort of training should equip them for the change of business landscape. In addition, this can help them see through a digital eye.
How To Conduct A Digital Transformation Workshop?
The following steps are to help you develop a digital transformation workshop.
1. Know Where You Are
The first step is to assess how you are doing with the available digital tools. Next, see how your competitors are doing. Compare how much they outgrow you. This should help you see where you are in the digital field.
2. Digital Awareness
Next is to spread digital awareness. This should foremost start with the top executives. You can do this by introducing digital concepts. Emphasize how your company can benefit from this change. Inject the sense of urgency by comparing your current state with your competitors. Let the executives see the downfall for negligence, for instance.
3. Understand Your Market
During the workshop, help everyone see the current market needs. Also, map out your customer journey. Then consider each touchpoint. Also, consider their needs and expectations.
After gaining a holistic view of their needs, fill it. Now, think of the available digital tools or opportunities. These may aid you in filling the gaps.
4. Set A Roadmap
Design a simple roadmap towards your goal. Divide the steps into phases. In addition, be realistic and reasonable with your expectations.
For instance, you can learn from similar industries. You can consider: How did they start out with the change? How can you imitate and learn from their strategies?
5. Assign Accountability
After considering the steps, assign responsible persons for each task. Perhaps you can develop a team that will oversee, and monitor.