What are the digital transformation trends in 2020? How can it help businesses? And how does it improve customer service?
Read on to learn more about DX trends.
Overview of digital transformation
Digital transformation promotes the use of new technologies. These tools also help businesses in a lot of ways. It includes:
- better customer service
- customer engagement
- marketing
- advertising
- new and improved processes
The above results help improve a company as a whole. So, digital transformation is critical in advancement.
In this article, we will discuss some of the digital transformation trends in 2020:
- 5G Technology
- Customer Experience
- Artificial Intelligence
- Robotic Process Automation or RPA
- Sustainability
5G Technology
Today, many employees are forced to work from home. And that is because of the COVID-19 pandemic. Thus, fast internet resources are necessary. Otherwise, they can’t do their job quickly.
As a result, big companies of telco work on delivering 5G technologies. In fact, they are now investing in these.
These telco giants include:
- Qualcomm
- AT&T
- Verizon
- Nokia
- Ericsson
How will this affect businesses? A speedy 5G connection means improved digital experiences.
Employees will speed up their job. Also, customers will receive fast responses and services, too.
Customer Experience
One of the goals of digital transformation is to deliver a good customer experience. And digital technologies will make that possible and easy to achieve.
Additionally, companies can expand their marketing strategies. Thus, they can give services that their customers can benefit.
Also, technologies can improve the media and content creation of businesses. They can also apply more IoT solutions. So, they can offer more advanced services.
Moreover, it can improve a company’s:
- efficient operations
- smart decisions
- adaptability to changes in the market
Artificial Intelligence
Artificial Intelligence makes a lot of things possible. Such as:
- data access
- advanced tools
- best talents
It can greatly improve customer service and experience. For example, the collected data helps them. They can reach the right audience with the right products.
AI is useful in many industries. Particularly in the following:
- manufacturing
- construction
- financial services
- business services
Because of this, some are worried that it may mean unemployment for humans. They are also afraid that technologies will take their jobs. So, not all are convinced of applying this.
Robotic Process Automation
There is a craze over RPA nowadays. It is still a part of Artificial Intelligence.
More companies switch to automating processes using robots. Specifically in manufacturing industries.
It speeds up the whole process of their company. Thus, it can save time. So, their employees can also work on higher-level tasks.
Sustainability
Using technologies can reduce carbon footprints. Thus, companies can shift to an environment-friendly organization. Making their services sustainable for the next generation.
In fact, people criticize those companies who do not make green initiatives. It would seem that they have no contributions to society. And that they can cause climate change.
By applying DX, it can appeal to some consumers. For example, instead of using traditional marketing, like flyers and tarpaulins. Businesses can use digital commercials and ads.
Hence, their efforts can make their operations sustainable.
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