Digital transformation marketing has changed 21st-century businesses for the better.
People believe that going digital would make things faster. And it is true, especially in today’s marketing strategies.
Moreover, social media created whole new marketing opportunities. So, we can say that digital transformation plays a big role in marketing.
Read on to learn more about digital transformation marketing. Also, how it affects 21st-century businesses.
Transforming the traditional way
Digital transformation may sound hard. But it is actually pretty simple.
It is understanding and applying technologies in work tasks. And it has changed how an employee or a business operates.
In addition, it has so many benefits for a company. Digital transformation makes the following possible:
- data access
- fast process
- accurate decisions
- more customer-focused ideas
Plus, it makes businesses more modern. Traditional concepts like retails are now gone.
There are a lot of DX technologies that improved how businesses work. Also, it has changed the whole digital funnel in the marketing area.
The Digital Transformation Marketing Funnel
The marketing funnel is an old concept by marketers. They use this stage map to analyze customers’ behavior.
It also determines how a customer decides before the actual buying of a product.
Before digital transformation marketing, the funnel was unbreakable. It’s stages are:
- Awareness. The customer sees your product or service.
- Interest. The customer researches more about your product or service. They try to see if it meets their needs.
- Consideration. They now consider buying or availing of your product/service.
- Intent. They build decisions in buying. Here, they also feel that it meets their needs.
- Decision. The customer makes the purchase.
In the pre-digital transformation marketing world, a business will make the funnel. Then, they just leave it at that and hope for the best.
Thus, they have little control over what could happen.
But after digital marketing, they have much more amount of control. With the help of interaction and analytics.
Customer interaction is one of the obvious results of DX marketing. And it is totally different from the traditional ones. Like movies, television, and music.
Nowadays, businesses can use multichannel to interact. They can use a website to share information. On websites, customers can also place an order.
Moreover, businesses can use social media. Thus, it enables a close interaction.
Customers can ask questions. Also, they can give feedback about the product/service.
Few more advantages of multichannel interaction are:
- live advertisements and streams
- make comments
- react on posts
This is considered as the game changer for digital transformation marketing.
Before DX, businesses have no idea if their content was effective or not. They cannot know how many people saw their posters of a TV commercial.
But with analytics, they can understand customer behavior. An example would be a Youtube video. It has tools that let you know the exact number of people who watched it.
Also, there are “call to action” buttons on social platforms. It allows you to understand if your video is effective. It is effective if it converted a viewer to a customer.
As a result, DX marketing gives marketers more accurate data. Thus, they can adjust their marketing plans based on it.
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