Digital Transformation Food Industry And COVID-19

The COVID-19 pandemic accelerates the digital transformation food industry. The coronavirus increased the demand for fresh and healthy foods. So, customer preferences are also changing. 

Moreover, there is a food e-commerce trend. It rises since people are in-home quarantine.

How can the digital transformation food industry help businesses?

Let’s find out!

Digital Transformation Food Industry: The Future of Food

Nowadays, people are conscious of what they eat. In line with the social and environmental effects of the pandemic.

Moreover, we are also concerned if we have enough food. Especially that the population is constantly growing. 

Additionally, we have other concerns, such as:

  • hunger and malnutrition
  • obesity
  • minimal waste
  • organic produce

So, every company faces new challenges. But, digital transformation can help if they embrace it.

Digital Transformation Food Industry: The Key Benefits

Businesses consider applying digital technologies. But, why would they do that?

Here are some benefits of embracing digital transformation.

Accurate supply and demand

In food processing, inventory is a critical part. It helps companies store and buy what they need.

Also, if they already know what the customer wants, they can keep the cash flow. It can also help them reduce risks.

Thus, digital tools with analytics can improve inventory. It also affects the whole food value chain.

Some of these technologies include:

  • artificial intelligence
  • smart data
  • blockchain
  • robotics

Improve customer experience

Companies work hard to improve their products. But, they should also enhance the customer experience.

So, the digital transformation food industry allows them to understand their consumers better. Thus, they can meet their expectations.

Besides, it helps you increase your income. With that, you can also get a better reputation.

Personalize nutrition of consumers

Due to COVID-19, people look for special nutrition. For example, many people are into a vegan diet. So, they look for alternative proteins.

Moreover, companies find ways to cater to those with special needs. Such as children, athletes, and the elderly.

With that, some companies develop applications. So, people can personalize what they want to eat.

In addition, COVID-19 affects mainly those who have pre-existing health problems. Such as obesity and diabetes.

So, there is a need for a personalized and more optimized diet. Companies can apply platforms that help people do that.

Digital Transformation Food Industry: The Technologies

As mentioned, there are technologies in the food industry. What are these?

Here are the most interesting ones.


Robots can assist workers. It helps companies automate tasks.

For example, JBS applied robot butchers. It can cut the most difficult meat sections.

Thus, workers no longer face danger. With that, these robots help reduce the risk of injuries.

Eco-friendly waste and packaging

Companies focus on sustainability. So, some companies chose edible packaging. With that, it promotes a zero-waste lifestyle.

Moreover, some tools fight against product waste. Like the Copia app. Restaurants that have excess food can contact NGOs. So, no waste of food.


This technology transforms the whole production process. It helps companies get insights. So, they can work better.

For example, these sensors are placed in refrigerators. It helps check the condition of the food on delivery.

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