What is the digital transformation definition? And how can it give value to your customers?
Read on to learn about digital transformation. Together with the tips that help you make the right one.
Digital Transformation Definition
In simple words, digital transformation is applying technology to your business. It helps you make or improve your operation. Thus, making your customer experience valuable.
Now, more businesses emphasize the importance of digital transformation. That is because of the coronavirus pandemic. Where a lot of people rely on online than going offline.
In fact, researchers say that global spending will increase to 10.4% in 2020. Moreover, 59% of strategists in IT say that businesses improved their digital transformation efforts.
So, if digital transformation is that important, how can you improve yours?
Digital Transformation Tips
Here are some of our favorite tips. You can follow these depending on the type of business.
Connect your objectives to your goals.
You can ask yourself. What kind of results do you want to have for your customers? An expert says that if your business goals are aligned to your objectives, you have done well.
Additionally, look for platforms and solutions. It should also fit your processes and budget.
Personalize your digital transformation.
Think about your user. Make it about them. You need to prioritize the user experience in digital transformation.
To achieve this, you can use a customer journey map. It can help you find out how you can improve their experience.
You can also use polls. Most customers look for the following:
- technological capabilities
- ease of use
If your customers cannot find these, they may look for other companies that match with them.
Change is constant. Especially in technology. And we cannot do anything about it.
What you can do is to adapt these changes. It will help you embrace technology more.
Also, if you adapt to these quickly, you can apply new technologies quickly, too.
Ensure that your digital processes come from the top.
Digital transformation should be from top management. It should also be the senior management’s responsibility.
Moreover, IT managers explore these technologies. Then, they hire IT talents who will apply it.
Make use of disruptive technology.
Disruptive technologies are technological advancements. It includes smartphones or wearables. These can change your norm or change your customers’ lives.
Adapt and make use of these technologies. It will also make you meet your customers’ needs for a better digital transformation.
Fit your budget.
Digital transformation is not cheap. Some companies even put billions of dollars.
One example is Walmart. They use $2 billion. It helped them improve the digital capabilities of their business.
Keep in mind that you are not just investing in the technologies. You also need the right products and people.
There is no end in digital transformation. It is a continuous process. And that is because technology can change. So are your customers’ behavior.
So, you have to think about your short term and long term goals. It will also make your business easy. Both you and your customers.
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