What can we say about CMO Digital Transformation today? CMO stands for “Chief Marketing Officer.” And this position is responsible for planning. As well as the development and execution of the organization’s initiatives for marketing and advertising.
Aside from that, A CMO generates revenue. And it is generated through successful marketing for the entire organization. He may use market research, pricing, product marketing, and communications. As well as advertising and public relations.
The CMO’s Changing Roles And Its Impact On Digital Marketing Budget
The consequences are known from a marketing perspective. And it’s important to have an integrated marketing approach as well as a single customer view to manage the overall customer experience.
Thus, today’s CMOs need to understand social and digital technologies. This may include how they are customers and prospects use these technologies. That’s because he will be a key player in managing the overall customer experience.
Digital and social technology skill sets are not only for winning CMOs. All involved in marketing, communications, and others, need to be digital-and-social savvy.
Aside from that, marketers will need to have a high degree of analytical and data skills. As a result, marketing becomes more and more data-driven. Moreover, the pressure on measurably delivering results will not decrease.
And note also that, businesses that do not invest in training, knowledge transfer, and skills acquisition regarding digital, are most likely to be beaten by others.
CMO Digital Transformation And Its Decision About Technology For Marketing
We can assume that in the years to come, the technology and IT budget will be moving to the CMO from the CIO. The pressure from the business and the CMO on IT and the CIO is great. This may require a higher degree of agility.
However, the CMO has some catching up to do. On the other hand, remember also that the CIO’s role is evolving too.
Today, everyone in the business is now getting into the marketing role. In a sense, everyone is in business IT as well. It is everyone’s task to align business and customer goals and assure a great customer experience.
Besides, the CMO will become responsible for the customer experience. Even if other organizations have functions like the Chief Customer Officer.
Digital transformation and integration also mean closer connections with others in the organization that have a clear role in technological evolutions. Therefore this role will be shared within. And the CIO will be its partner.
CMO To Create Partnerships With CIO
To create great partnerships with the CIO, the CMO’s has the responsibility to learn and collaborate. As well as understanding and empowering.
So the message for the CMO is clear:
- CMOs must understand, use, and enable social media and digital technology. This will help CMOs to keep pace with customers and ecosystems.
- CMOs must also foster strong partnerships with innovative CIOs.
- Understand that integrated marketing is about customer experiences and the customer in general. But it’s also about integrating marketing with a broader business context.
- Start preparing yourself to enable and manage the increasingly digital, social, mobile, and ubiquitous customer experience.
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