Driving digital transformation amidst the COVID-19 pandemic has caused dramatic changes in operations and communications.
The COVID-19 Diaries
2020 has been a year of surprises. The globe was not prepared to face its crisis. Lockdowns were implemented around the world. Employees can no longer go to offices. Students can no longer study at schools. Businesses can no longer cater to on-premise services.
The COVID-19 pandemic erupted and businesses crawl through continuity. Even today, we still face uncertainties. Nobody fully knows when we are fully getting back to normal. People now resort to ‘new normal’ living.
Certainly, it has been a year of massive change.
The Need For Digital Transformation During The Pandemic
The world relies on technology more than ever. Communication with family and friends are now through video conferencing. The same is true with businesses.
Businesses have seen the need to speed up their digital transformation. Because digital initiatives can make businesses run even without the human workforce. Moreover, the use of digital transformation tools fosters productivity. Employees can now work remotely with cloud-based platforms.
Driving Digital Transformation Amidst The Pandemic
Consider the following impacts the pandemic brought to digital transformation.
Communication with Customers
Before, businesses attract customers with banners and in-house discounts. But during the pandemic, personal customer engagement changed. So businesses should accelerate their marketing strategies.
During the pandemic, customers spend most of their time online. This opened wide doors of opportunity for digital marketing. Developing websites and social media commerce have made marketing still thrive.
With digital marketing, customers can easily access shops. Also, more brand awareness is possible with ads and social media. In addition, customers can now easily send feedbacks and reviews. As a result, this opened more ways for businesses to understand their market.
Concern For Security
However, with the rise of technology dependence. Also comes the increase in threats and cyber risks. During the pandemic, more cyberattacks have been reported. Not to mention that even big platforms have been affected.
Now, there rises a need to digitally transform security. For example, employees working in a remote setting. This work from home setup has been an advantage for cybercriminals. Because employees mostly use personal devices and connections. Even when accessing corporate data and tasks.
Communication Between Employees
Employee communication has also changed. Before, meetings and conferences are held in halls and rooms. But today, the new normal is to hold meetings in a room- in a virtual conference room.
Cloud-based communication platforms like Zoom, Google Meet, and Microsoft Teams. These are mostly in use for employee communication and webinars. In fact, webinar attendance has increased up to 21% during the pandemic.
Office Policies For The New Normal
The new normal has still opened ways for businesses to operate. However, with new policies and regulations. For example, companies develop new rules for working. As mentioned above, meetings are now done virtually.
In addition, this affects their working days, and working routine. As a result, employees should now adapt to the digital era because of the pandemic.