Digital adoption in COVID-19 has been both challenging and rewarding. Never has been the world ever been too connected on the cloud. In fact, a modern-day miracle of launching the business industry 5 years ahead took place in a space of only 8 weeks. All of these happened so rapidly in the time of the COVID era.
The pandemic has taught us to learn to live life in a different light. The world collapsed in a matter of a glance, and no one is too ready. However, with digital adoption, businesses and industries managed to thrive.
A CEO of a large tech company once said, “we are witnessing what will surely be remembered as a historic deployment of remote work and digital access to services across every domain.”
Those words prove true for all of us. Never before have we seen a major historical change that took place in all corners of the earth.
In this post, let us review the ways the COVID-19 pandemic has driven digital adoption in the business industry. You may as well recall the efforts you and your organization have done to adapt. For sure, the lessons are clearer now. With the history behind us, we can create a better future ahead of us.
Business Industry Digital Adoption in COVID-19
So here are three major ways in which the COVID-19 pandemic pushed the digital adoption game in the business industry.
1. Work-from-home (WFM) & Remote Working
In the wake of the pandemic, offices were forced to move remotely overnight. This is something no one in the industry ever predicted to happen.
On the other hand, this has not been the case for some who have adopted digitalization long before COVID-19 began. For instance, a company that stopped using email for 4 years already says that moving remotely “was not that much of a journey”.
Each company has its own story in the COVID-19 era. But to most, this is a grand massive change. Some are coping well, while some are continually struggling.
For instance, along with the comforts of working remotely comes the challenges. These include the following:
- Lacking active personal collaboration with others (colleagues and clients)
- Feeling of isolation
- Emerging distractions while working at home
2. Internal Digital Channels
Adopting internal digital channels help many in thriving the remote work setup. Digital tools are of prime benefit in fulfilling internal communications and databases.
You may be now getting more familiar with the following tools, for instance:
- Google Meet
- Microsoft Teams
Through this, the remote life has been not that lonely. Teammates can still communicate and see each other, though virtually. Thus making these tools more of a necessity.
3. Change of Customer Behaviours
Along with the change is the change in customer behavior. Since the market is not going out that much to purchase and see things, the marketing industry is making its way through effective e-commerce.
Digital marketing services are increasing in demand. This is to ensure that their digital channels are engaging their customers right. Thus, helping them not to bury themselves over their competitors.