Altimeter Digital Transformation: The Six Stages Of DX

Altimeter Digital Transformation studies digital technologies. Also, it includes observations on its effects on businesses. 

In fact, they defined the six stages of digital transformation. What are these?

Let’s find out!

Digital Transformation

One of the major concerns for modern CIOs is digital transformation. How can companies achieve this?

Altimeter reported the six stages of digital transformation. It answers many questions for DX. Like IT and its role.

Still, there is actually a human side in digital transformation. Customer experience drives digital transformation.

But what is digital transformation?

Altimeter Digital Transformation

According to Altimeter, digital transformation realigns technology investments. It also includes business models and processes.

Moreover, these tools give valuable service to customers. It also improves employees’ efficiency. Thus, it changes the overall digital economy.

So, if you think you need digital transformation innovations, you’ll need a blueprint.

Here are the six stages of Altimeter Digital Transformation.

Six Stages of Digital Transformation

Business as Usual

This stage means that businesses can operate as usual. In the way they always have.

Also, they have no insights about their customers. Businesses have no idea what their customers really want or need.

Let’s talk Netflix for example. We know how popular this streaming service is. But, it pushed itself into being outdated.

Blockbuster also refused to invest. Thus, they refused to make changes to an “as a service” business model.

Present and Active

In this stage, businesses admit that they need a transformation. They may also experiment with different technologies. Which may lead to a successful path.

But, their efforts are not yet organized. Also, their departments may have different approaches to every problem.

So, businesses should find a way to solve these concerns first. Or else, their transformation will fail.


In this stage, businesses start to see good experiments of the technologies they apply. They also see key visions and agents.

Moreover, businesses can face challenges in this stage. To overcome these, changes are necessary for their company culture.


Businesses can proceed to this stage after solving the challenges of their transformation. These areas may include work culture. Also, executive buy-in.

Additionally, the staff and departments are doing collaborations. Thus, they are aware of its benefits.

So, businesses confirm making investments in these technologies.


Convergence means two lines meeting at a point. In this stage, businesses develop innovators. This guides the business to a strategic path.

Also, they have fully overcome the roadblocks in their company culture. Especially those they experience at the beginning of a transformation. After that, they are now doing well in the process.

Innovative and Adaptive

In this last stage, businesses have made their way to a digital transformation. Their DX is fully applied in their organization.

Also, employees embraced that new culture. So, they continue to pursue new technological paths.

Moreover, they continue to adapt to the ever-changing digital world.


Of course, digital transformation doesn’t work overnight. The only way to do it is to take one step at a time.

Also, businesses must consider the digital transformation. Especially if they want to compete and survive in this highly competitive world.

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